著者名edited by Dogan Gursoy, Rahul Pratap Singh Kaurav
出版者Edward Elgar Publishing
出版年c2022
貸出・返却・予約状況
所蔵数1
貸出可能数1
予約数0
貸出累計0
所蔵事項
登録番号00009388
請求記号689/G95
貸出区分通常
蔵書区分図書 - 一般図書
所蔵館本館
配架場所
洋書
所蔵状態所蔵
書誌事項
書名Handbook on tourism and social media
著者名edited by Dogan Gursoy, Rahul Pratap Singh Kaurav
叢書名Research handbooks in tourism
ISBN9781800371408
国名コードuk
言語コードeng
出版地Cheltenham, UK ; Northampton, MA
出版者Edward Elgar Publishing
出版年c2022
ページxi, 511 pages
サイズ26 cm
注記Includes bibliographical references and index
件名Tourism -- Information technology Tourism -- Marketing Tourism -- Management Social media Social Media Médias sociaux social media. aat Social media. fast (OCoLC)fst01741098 Tourism -- Management. fast (OCoLC)fst01153180 Tourism -- Marketing. fast (OCoLC)fst01153181
内容Part I. Consumer behaviour and social media Part II. Destination and DMOs Part III. Marketing strategies, channels, formats Part IV. Travel blogs, user-generated content, reviews and E-WOM Part V. Social media and decision-making Part VI. Social media and food Part VII. Business performance-related challenges
